TOMRA “Rewarding Recycling” webinar shares best practices for convenience in deposit return systems


TOMRA shares the recording and presentation slides from its September webinar exploring how convenience leads to high-performing deposit return systems for beverage container recycling.

On Thursday, the global leader in collecting beverage containers for recycling, TOMRA, hosted the second webinar in a series based on its white paper, “Rewarding Recycling: Learnings from the World’s Highest-Performing Deposit Return Systems” (free download). The white paper reflects on the principles that make a high-performing system – so stakeholders can better understand why some deposit systems are succeeding, while others are failing.

The webinar "Exploring How Convenience Leads to High-Performing Deposit Return Systems" took a deep dive into how high-performing deposit return systems make container redemption convenient, and why convenience is key to an effective deposit recycling program. It covered the factors that define a convenient system, including providing easy access to deposit redemption, making the redemption experience enjoyable and aligned with consumer habits, and innovative and reliable technology that accelerates the redemption process.

Below you can view the recording of this webinar and also the slides shown during the presentation. (You can also view the previous webinar in the series on best practices, which provides an executive summary of the "Rewarding Recycling" white paper.) Get in touch if you have any questions about TOMRA's "Rewarding Recycling" webinars or white paper.


Webinar recording

The webinar recording is also available on TOMRA's video platform and YouTube channel. Download the full white paper at TOMRA.com/DRSBestPractices.

About TOMRA:

TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and, mining industries.

TOMRA provides reverse vending solutions for Clean Loop Recycling, collecting aluminum, plastic and glass beverage containers to be continually reused and recycled back into new bottles and cans. With approximately 80,000 installations across more than 60 markets, TOMRA’s reverse vending machines capture over 40 billion used beverage containers every year toward a closed loop. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. The TOMRA system of machines, digital solutions and service make it easy for the industry, system owners, retailers and consumers to contribute to a more sustainable planet.

TOMRA Group has more than ~100,000 installations in over 80 markets worldwide and had total revenues of ~ 9.3 billion NOK in 2019. The Group employs ~4,300 globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM). For further information about TOMRA, please visit www.tomra.com.