TOMRA to host webinar exploring how convenience leads to high-performing deposit return systems


Global leader in collecting beverage containers for recycling to share learnings from the world's highest-performing deposit return systems on 30 September

MEDIA ALERT: Webinar invitation

What: Upcoming webinar - "Rewarding Recycling": Exploring How Convenience Leads to High-Performing Deposit Return Systems  

Who: TOMRA, the global leader in beverage container collection for recycling, invites you to its second webinar on learnings from the world's highest-performing deposit return systems for beverage container recycling. This webinar will take a deep dive into how high-performing systems make bottle and can redemption convenient, and why convenience is key to an effective deposit recycling program. 

When: Thursday, September 30th at 9:00 a.m. US EST / 3:00 pm CET 

Where: Webinar registration: https://attendee.gotowebinar.com/register/512151833947914000  


TOMRA, the global leader in beverage container collection for recycling, invites stakeholders to take a deep dive into how high-performing deposit return systems make container redemption convenient, and why convenience is key to an effective deposit recycling program. Its second webinar on deposit return systems will cover the factors that define a convenient system, including: 

  • Providing easy access to deposit redemption: Explore the three redemption network models and how increased convenience leads to higher performance.  

  • Making the redemption experience enjoyable and aligned with consumer habits: Learn how high-performing deposit systems adapt redemption opportunities to meet consumer expectations.  

  • Innovative and reliable technology that accelerates the redemption process: Hear about the range of redemption technology that system designers are incorporating into new and modernized deposit systems to improve the redemption experience.   

The webinar builds on TOMRA’s white paper, "Rewarding Recycling", which highlights the best practices of high-performing deposit return systems – so stakeholders can better understand why some systems are succeeding, while others are failing. To access the free white paper, visit: "Rewarding Recycling": Learnings from the World’s Highest-Performing Deposit Return Systems

The first webinar in the series, which provided an executive summary of the "Rewarding Recycling" white paper, can be viewed here

For over 45 years, TOMRA has been providing a range of services and reverse vending technology to deposit systems. Reverse vending machines provide an easy way for the public to return containers for recycling and regain their deposit money. The machines collect, sort, compact and initiate accounting for each container accepted. TOMRA has approximately 80,000 reverse vending machines installed in 40 deposit markets, capturing over 40 billion used beverage containers worldwide each year. 










About TOMRA Collection:

Founded in 1972, TOMRA provides reverse vending solutions for Clean Loop Recycling, collecting aluminium, plastic and glass beverage containers to be continually reused and recycled back into new bottles and cans. With approximately 80,000 reverse vending machines across more than 60 markets, TOMRA captures over 40 billion used beverage containers every year toward a closed loop. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. TOMRA’s reverse vending machines, digital solutions and service make recycling easy for the industry, system owners, retailers and consumers to contribute to a more sustainable planet. Visit our Reverse Vending pages on www.tomra.com, and follow us on FacebookTwitterInstagram and LinkedIn.

TOMRA Collection is part of the TOMRA Group, which creates sensor-based solutions for optimal resource productivity, and has a vision to lead the Resource Revolution. The Group employs approximately 4300 people globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).