Get in the Loop with TOMRA at EuroShop 2020


A reverse vending solution that lets shoppers pour in over 100 plastic bottles and cans in one go. A mobile app that makes recycling personal and paperless. The power of big data analytics in preventive maintenance. A stage for sharing new ideas and learning about the future of recycling. Things are happening, and they are happening at EuroShop. Join TOMRA in Dusseldorf, 16-20 February 2020.

Don’t miss out on TOMRA Collection Solutions at EuroShop 2020, the world’s leading trade fair for the retail industry. We would like to invite you to our stand in Hall 7A, stand number B07, at Messe Dusseldorf. See the EuroShop site map. EuroShop is open every day, 10am to 6pm.

TOMRA provides reverse vending solutions for Clean Loop Recycling of beverage containers. This approach means more recyclable containers can be turned back into new containers. Together with our customers in over 60 markets, we collect 40 billion drink containers every year, keeping them out of our oceans, streets and landfills. Scroll to the bottom of this page to book a meeting with TOMRA at EuroShop 2020.

What's on show

At EuroShop, we will showcase the latest reverse vending products and offerings for Clean Loop Recycling, including:

  • TOMRA R1: A multi-feed reverse vending machine that allows customers to pour in entire bags of containers in one go, offering a recycling experience up to 5 times faster than single-feed reverse vending machines.
  • myTOMRA: A mobile app that makes recycling more convenient, environmentally friendly and appealing for your digitally minded customers.
  • Service: Our newest developments in service, especially how we employ big data analytics to keep reverse vending systems working harder and longer for retailers.




Retailer insights for future recycling programs

European retailers can gain early insight into beverage container recycling programs, which sometimes legislate a role for stores in receiving back bottles back. Scotland, Portugal and England & Wales are set to introduce container deposit schemes in the following years, and the European Union has outlined new goals for the collection of plastic bottles. At EuroShop, retailers can get ahead of the pack by learning how to put recycling to work for their stores, understanding container deposit and seeing reverse vending in action.



At TOMRA's stand

Don’t miss our TOMRA Talks, a series of short presentations on the future of recycling, with internal and external experts at our stand throughout the five days of EuroShop. 

Time Sunday 16th Monday 17th Tuesday 18th Wednesday 19th Thursday 20th
11:00 - 11:10​   Stefan Ranstrand
(President & CEO, TOMRA):
Business working together to fight plastic littering
Emily Penn
(Co-founder, eXXpedition):
Navigating our way towards a plastic-free ocean​
Clarissa Morawski
(CEO, Reloop Platform):
Europe’s new Single-Use Plastics Directive​​​
Kristine Berg
(Circular Economy Advisor, TOMRA):
Plastic pollution is everybody’s business                    
13:00 - 13:10​ Harald Henriksen
(Head, TOMRA Collection Solutions):
Clean Loop Recycling: Reimaginging recycling together
Emily Penn
(Co-founder, eXXpedition):
Navigating our way towards a plastic-free ocean​
Clarissa Morawski
(CEO, Reloop Platform):
Gaining a competitive edge by embracing Circular Packaging and EPR
15:00 - 15:10​ Gudbrand Arnesen
(Product Manager, TOMRA):
The value of a great recycling experience​ and TOMRA R1 demo
Emily Penn
(Co-founder, eXXpedition):
Navigating our way towards a plastic-free ocean​
Christin Håland and Lisa Kristiina Mølmen
(Project Manager, Red Cross and Business Development, Olav Thon Gruppen):
The Recycling Lottery and the humanitarian impact of reverse vending
Manuel Tessloff
(CEO, ReAct):
Internet of Things and digital collaboration in the retail space
17:00 - 17:10​ Steve Mellbye-Stølen
(Project Manager, TOMRA):
Creating great recycling experiences through digitalization​​
Emily Penn
(Co-founder, eXXpedition):
Navigating our way towards a plastic-free ocean​
Gudbrand Arnesen
(Product Manager, TOMRA):
The value of a great recycling experience​
Volker Rehrmann
(Head of Circular Economy, TOMRA):
What is a truly recyclable package? A circular economy perspective

On the EuroShop Retail Technology Stage

Topic: Use retail equipment data to increase customer satisfaction and revenue
When: Sunday 16 February, from 12.40 pm to 1:00 pm
Speaker: Steve Mellbye-Stølen, Product Manager SaaS & Applications, TOMRA Collections Solutions
Brief: Data has become one of the world’s most valuable resources, and the retailers who manage to process and utilize it to the advantage of their customers will move ahead of the competition. Access to data from APIs through partnerships and third party vendors are becoming increasingly available, making it easier than ever to take advantage of this data to create value for both yourself and your customers. With more and more retail equipment connected to the internet and providing data streams, the big question is how retailers can take advantage of this data through APIs to create great customer experiences.

TOMRA's EuroShop announcements

Meet with TOMRA at EuroShop