MAREL AND TOMRA FOOD LAUNCH STRATEGIC PARTNERSHIP TO BRING NEW TECHNOLOGIES TO THE €1,200bn GLOBAL POULTRY, MEAT AND FISH MARKET
As part of the long-term alliance, Marel and TOMRA Food will collaborate on sales and research and development to optimize existing offerings and develop innovative new solutions for the market.
Marel and TOMRA Food have formed a strategic partnership with the ambition of bringing new sensor-based sorting and processing technologies to optimize value, reduce waste and increase food safety in the global poultry, meat and fish industry.
As part of the long-term alliance, the partners will collaborate on sales and research and development to optimize existing offerings and develop innovative new solutions for the market. The partners will also access each other´s distribution and sales networks and develop commercial prospects throughout the supply chain.
Announcing the strategic partnership, Marel CEO, Árni Oddur Thórdarson, said: “This is an important partnership between two innovative industry leaders. We both envision a world where high-quality food is produced sustainably and affordably. Marel has an excellent track record of technological innovations in food safety, traceability, process control, efficiency and yield, combined with our overarching Innova food processing software. Marel is the leader in sensor technology for the poultry, meat and fish industry. Through this partnership we are advancing to the next phase in sensor-based solutions for our customers. With TOMRA operating across many food categories, working together can bring improved systems and technologies to the food industry.”
TOMRA president and CEO, Stefan Ranstrand, said: “TOMRA and Marel have a very similar history, mindset and culture which makes this a natural business alliance. TOMRA Food’s portfolio of sorting and grading solutions is the broadest in the industry, and most leading food brands use our technology globally. We believe innovations from the partnership will benefit the wider industry and environment, by optimizing processes, reducing cost and minimizing food loss. This is an exciting partnership to embark on with Marel.”
As a first step of the partnership, Marel will become a sales channel for TOMRA’s QVision fat, protein and collagen analyser. In 12 months’ time Marel will become the system’s exclusive business partner integrating QVision into Marel´s full line offering.
Marel (NASDAQ: MAREL; AEX: MAREL) is a leading global provider of advanced food processing equipment, systems, software and services to the poultry, meat and fish industries. Our united team of more than 6,000 employees in over 30 countries delivered EUR 1.2 billion in revenues in 2018. Annually, Marel invests around 6% of revenues in innovation. By continuously advancing food processing, we enable our customers to increase yield and throughput, ensure food safety and improve sustainability in food production. Marel was listed on NASDAQ Iceland in 1992 and dual-listed on Euronext Amsterdam in June 2019.
TOMRA Food is the leading global provider of advanced sensor-based grading, sorting, peeling and analytics machines for fruits, nuts, vegetables, potato products, grains and seeds, dried fruit, meat and seafood, with more than 13,000 installations in 50 markets. The business is part of Norway-headquartered TOMRA which employs 4,000 people and operates in 80 markets.
TOMRA was founded in 1972 with the design, manufacturing and sale of reverse vending machines for automated collection of used beverage containers. Today TOMRA provides technology-led solutions that enable the circular economy, and advanced sorting systems that optimize scarce resource recovery and minimize waste in the food, recycling, mining and other industries. The group achieved 14 percent annual revenue growth in the past five years, rising to €860m in 2018. It is publicly listed on the Oslo Stock Exchange (OSE: TOM).