TOMRA Talks on the future of recycling
During EuroShop 2020 in February, the world’s largest retail trade fair, TOMRA played host to TOMRA Talks: a series of lightning talks on the future of recycling. TOMRA experts and its external community of thought leaders and partners revealed industry insights and discussed innovations and learnings that make recycling a win for consumers, business and the environment.
The heads of TOMRA and TOMRA Collection Solutions, Stefan Ranstrand and Harald Henriksen, spoke on the positive impact of container recycling for people, planet and profit. They explored how business can work together for better environmental outcomes and the vital contribution of closed-loop recycling.
Speaking further about the environmental impact of beverage container recycling were eXXpedition co-founder Emily Penn and TOMRA circular economy advisor Kristine M. Berg. The world has truly woken up to the crisis of plastic waste, with plastic pollution high on the environmental agenda. The two shared their experiences on the eXXpedition mission researching and raising awareness of ocean plastic.
As well as the battle against plastic pollution, another mega-trend in plastic is the movement toward a circular economy and designing packaging materials to be truly ready for continuous resource in a closed loop. Clarissa Morawski, CEO of Reloop Platform, and Volker Rehrmann, head of Circular Economy at TOMRA, tackle the topics of circular packaging.
Even more changemakers and thought leaders joined us on stage from TOMRA’s community of partners. Ann Christin Håland from the Norwegian Red Cross and Lisa from Olav Thon Gruppen spoke on the humanitarian impact of reverse vending through The Recycling Lottery, and Manuel Tessloff from ReAct shared how retailers can benefit from digital collaboration and Internet of Things technologies.
Product managers from TOMRA Collection Solutions also took to the stage to share the value of bringing consumers a great recycling experience, through innovations in reverse vending machinery and attractive digital offerings.